v&a forever

Forever at the Victoria & Albert Museum from Universal Everything on Vimeo.
The Victoria & Albert Museum presents Forever. Floating above the pond within the John Madejski Garden, a large videowall installation of endless animations responding to an ever changing soundtrack. The bespoke generative design system at the heart of Forever will spawn unique audio-visual films everyday, forever.

An online installation, generating an endless series of video podcasts is available to coincide with the display.

Our role as designers was to define the parameters in which the work evolved.
In response to the pond, the sculpture continually grows upwards from the water, all movement stems from a central 'spine' which reacts to the music, and it has evolutionary points set over time, causing the work to alter in appearance and intensity over its 2 month lifespan.

Creative Direction -
Matt Pyke / Karsten Schmidt / Simon Pyke

Project Management -
Philip Ward / Universal Everything